Johannes Grenzfurthner on Context Hacking

I’m really interested in this notion of “hacking contexts.” This seems aligned with what I’ve been thinking about as ‘ritual design’ (in contrast to platform design). It feels like an area that’s calling out for a more clearly defined methodological tool kit, so I’m excited by Grenzfurthner’s explanation of his approach. And I love his “BIG FAIL” comment.